Challenge
A nationwide retail chain was struggling with declining in-store visits and needed to create a more engaging shopping experience to attract customers away from online alternatives.
Solution
We implemented a custom 4K curved LED video wall in their flagship locations, displaying dynamic content that changes based on time of day, weather conditions, and promotional campaigns.
Results
After implementation, foot traffic increased by 35% and average time spent in-store rose by 22%. The brand reported a 18% increase in sales for featured products.
"The LED installation transformed our customer experience. It's like having a digital storefront inside the physical store, and our customers love it."
Jane Smith , VP of Store Experience
Additional Details
Our solution included custom motion sensors that adapt content based on customer proximity, creating an interactive experience without requiring direct touch.
The content strategy focused on highlighting seasonal collections and limited-time offers, with a content refresh schedule aligned with marketing campaigns.
Technical Specifications
- Resolution: 4K (3840 × 2160 pixels)
- Dimensions: 6m × 3m curved installation
- Brightness: 1,200 nits for optimal visibility in bright store environments
- Pixel Pitch: 2.5mm for crisp close-up viewing
- Processing: Real-time content adaptation with weather API integration
